The British Premier League leads over the stadiums’ naming rights and the sponsorship deals. The world of football is trying to follow the same path in order for the clubs to maximize their revenues. According to the Spanish portal La Jugada Financiera only a few British clubs did not fall into the temptation to sell the naming rights of their stadiums. On the other side, many other prestigious clubs already closed rich deals with important international brands.
- Arsenal (Emirates Stadium): The Gunners signed a contract in 2016 until 2021 that will be also extended until 2028. With the first agreement Arsenal was cashing €3.31 million, an amount that increased after the renovation of the facility made in 2014. The naming rights and the jersey sponsorship deal assure to the British team a whopping 30 million-pound per year.
- Manchester City (Etihad Stadium): Khaldoon Al Mubarak’s team signed an agreement for 10 years with Etihad Airways. This deal brings to Manchester City €474 million. The naming rights of the stadium were valued around €13 million.
- Stoke City (Bet365 Stadium): A 6-year contract was signed; however, the remuneration of this agreement wasn’t released. Bet365 is the actual owner and sponsor of the club. According to Totlasportek this deal is worth almost €6 million per season.
- AFC Bournemouth (Vitality Stadium): A 3-year contract was signed in July 2015 but the official numbers were not released.
- Leicester City (King Power Stadium): This is the name of the stadium since the 2011/12 season. Over the years this stadium was also called Walkers Stadium. The terms of the agreement were not released.
- Hull City (KCOM Stadium): The Stadium of the municipality was recently renamed but in the past it was called KC Stadium. The facility is shared with the local rugby team.
- Swansea (Liberty Stadium): This is the name of the stadium since 2015. The terms of the agreement with the sponsor were not released.
Other teams are also looking forward to closing important sponsorship deals. Tottenham’s owner Daniel Levy has valued the naming rights for his stadium around €30 million per season. Even West Ham has renamed its stadium Mahindra or Tesco Stadium.
West Bromwich Albion, Everton, Watford, Southampton, Crystal Palace, Burnley, and Sunderland AFC are keeping the original name for their stadiums. We are talking about clubs with historic stadiums, sometimes even facilities that are a century old.