Milan Seasonal subscription 2017-18: It’s a great start for Milan seasonal subscription campaign. The CEO of the Rossoneri, Marco Fassone, unveiled that already 5,000 people purchased the seasonal access to San Siro Stadium since the beginning of the 2017-18 campaign (4 days ago). Comparing this number to the final result obtained 12 months ago (16,450) it seems to be clear that Milan supporters are very excited about the competitiveness of their team in the next season.
The main factor that is driving the seasonal subscription demand is definitely Milan’s bombastic acquisition of several players this summer. From the end of the season to July 14, 2017, the Rossoneri purchased 9 players Mateo Musacchio, Ricardo Rodriguez, Franck Kessie, André Silva, Fabio Borini, Hakan Calhanoglu, Andrea Conti, Lucas Biglia, and Leonardo Bonucci. Also, we cannot forget Donnarumma’s recent renewal that for the entity of his remuneration can be considered a new player as well.
Although, as we said before, the performance of the duo Fassone-Mirabelli on the transfer market is probably the main force driving the excitement of Milan fans, we also have to highlight the marketing strategy that the club implemented to attract more families at San Siro.
We are talking about the so called “Family & Friends” package which is the perfect option for those who wants to see one or several matches with their beloved. For larger groups, it is possible to purchase a package for two adults and two under 14 at a total cost of € 1,000. This offer is not only for families composed of a mother, a father, and kids but also by uncles, grandparents, and close relatives.
However, it is important to remember that unlike other subscription formulas the “Family & Friends” package cannot be sold to any other adult or anyone under 14.