Champions League 2015/2016 – Prize breakdown: When the TV network Mediaset decided to acquire the exclusive rights of the Champions League 2015/16 and, consequently, to stream the matches of Juventus and Roma on a pay per view mode most of the supporters of those two teams were deeply upset.
However, the super-investment made by Silvio Berlusconi’s TV network had a direct effect on Roma and Juventus’ revenues. The giallorossi and the bianconeri benefited from the higher prizes compared to those received from the same competition during the previous year (2014/15).
Even if the participation and performance awards have grown in the same way for all the teams qualified to the group stage of the Champions League, Juventus and Roma benefited from the increase of the national market pool (23.4%.)
In the 2014/15 season Juventus and Roma shared €81 million while in the 2015/16 the same two teams collected €100 million thanks to the investment of the Italian TV network previously mentioned. In reality, the total amount on the plate was €110 million but €10 mln were cashed in by Lazio after its elimination from the preliminary round of the Champions League. According to these data, Roma and Juventus divided €19 million more than the 2014/15 season.
Champions League 2015/2016 – Prize breakdown – Premium effect on the market pool
In order to properly compare the data in our possession we analyzed Juventus and Roma 2015/16 market pool and which would have been the division of the earnings in reference to their results in the 2014/15 season. We did it because the first half of the market pool is distributed based on the placement of the clubs in the national championship (55% the first and 45% the second – in case that only two clubs were qualified.) The second half is divided according to the number of games played (in 2014/2015 Juventus played 13 matches while Roma only 6.)
If the same number of games were played (8 Juventus and 8 Roma) and if the same placement in the Serie A was confirmed (Juventus 1st – Roma 2nd) the increase in revenues linked to Mediaset’s investment on the TV rights of the Champions League would have been €9.97 million for Juventus and €9.03 mln for Roma.
Using the distribution of the market pool put in place in 2014/2015 as a benchmark, the increase for Juventus would have been €2.51 million while for Roma a whopping €16.49 million.
Champions League 2015/2016 – Prize breakdown
Observing the entire distribution of the prize pool and the revenues collected by Juventus and Roma in the Champions League benefiting from the increase in the premiums mentioned above, we can definitely say that the impact is even more evident.
In 2014/15, Juventus got to the final match then lost against Barcelona. Agnelli’s club collected €80.89 million from the Champions League, a ratio of €6.22 million between revenues and matches played.
As previously stated, in the 2015/16 season the Champions League prize pool sharply increased. Even if the bianconeri were eliminated by Bayern Munich they collected €70.5 million with a ratio (revenues/games played) of €9.44 million.
In the 2014/15 season, Roma was knocked-out in the group stage of the Champions League. Anyway, the giallorossi collected €41.61 million with a ratio €6.94 million, even higher than that of Juventus that got to the final match.
In 2015/16, Roma was eliminated by Real Madrid right after the group stage. In that season Pallotta’s club collected €68 million with a ratio of €8.5 million (revenues/games played.)