(Photo Andrea Staccioli / Insidefoto)

Lega Serie A announces an exciting new milestone by becoming the first football league to broadcast a match on the metaverse. On the occasion of AC Milan vs ACF Fiorentina, exclusively in the MENA area (Middle East and North Africa), it will be possible to watch the match inside the Lega Serie A room in The Nemesis metaverse.

This is all thanks to TIM and the collaboration with ConsenSys and The Nemesis. Lega Serie A presents itself as a pioneer in this historical phase in which technological innovations pave the way for revolutionary broadcasting possibilities, which allow to reach and involve more and more young fans all over the world.

AC Milan and ACF Fiorentina will thus be the first two teams to face each other in a match on the metaverse, where users will also be able to interact with the various features present in the room during the match.

(photo: Lega Serie A)

We have chosen to be the first to broadcast a football match in the Metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as Serie A – said Lega Serie A CEO Luigi De Siervo-. The Middle East and North Africa (MENA) represent a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments. This is the continuation of a path that began with the release of the first NFTs in May 2021 and continued with the construction of the International Broadcasting Centre in Lissone. We thank TIM, ConsenSys and The Nemesis for their collaboration in achieving this prestigious goal”.