The French Football Federation (FFF) have announced that they have extended their sponsorship deal with Nike for another eight years. Nike have been making the French national side’s kits since 2011, and will continue to do so until 2026 following the new agreement.
The new agreement with the North American giants will see a substantial increase in revenue. The FFF previously brought in €45.5 million a year from the manufacturing deal: €38 million in cash and another €7.5 million in sports equipment.
Under the new sponsorship deal with Nike, they will continue to bank €38 million in cash but will now receive €12 million in equipment. Part of the explanation for this is that the agreement includes the provision of Nike kit and equipment to amateur French sides as well as the national sides.
“Nike is very proud to extend its partnership with the French Football Federation, and we’re looking forward to continuing the work we’ve done together in the years to come,” Trevor Edwards, president of the Nike brand, said according to the FFF website.
Noël Le Graët, president of the FFF, added that “I am pleased to continue this partnership with Nike. This new deal shows the commitment the manufacturers have to our national teams, our amateur sides, and the Federation. It also demonstrates the value of football in this country, and rewards the outstanding collective work that has been done.”
Meanwhile, Nike have also agreed a new 12-year extension to their deal with the English FA; after taking over the manufacturing deal from Umbro in 2013, they will continue to provide the kits for all England teams until 2030.