Lazio unveiled their new 2017-18 kits and have partnered with an historic brand in Seleco. At the Spazio Novecento in Rome, the unveiling took place yesterday with a brand that is associated with success of the past in Italy and Europe.
The Italian household electronics company brand was featured during last April’s derby and also the Italian Cup Final. In a move that goes back to the future, Seleco is hoping to expand its exposure in the marketplace, linking with Lazio in a nostalgia of its success in the past.
For Seleco, this marketing initiative to partner with Lazio will help in its efforts to relaunch its brand on the international stage with the introduction of new products that will target the consumer market this summer.
— S.S.Lazio (@OfficialSSLazio) July 7, 2017