Shirt sponsorships – The gap between the main Italian clubs and the kings of Europe is widening more and more, especially when we focus on shirt sponsorships.
After Real Madrid’s renewal with Emirates followed by Barcelona’s deal with Rakuten, the shirt sponsorships ranking in Europe has changed once more. Nowadays, Florentino Perez’s Blancos got the leading position overtaking Manchester United. The Blaugrana follow the Red Devils.
We are talking about enormous sums, great deals between solid companies and football superpowers. The top Italian clubs are not able to compete in this ranking at this time. Although Roma cannot even be mentioned (Pallotta’s club is still screening the market to find the right partner after having passed several years without a sponsor on its shirt), even the other giants of the Italian football bank a low amount if compared with their European counterparts.
Inter (13th position) extended its deal with Pirelli in 2016 and now the nerazzurri owned by the Chinese Suning are profiting €10.1 million per season.
Milan is not doing much better than their city rivals. The rossoneri are currently cashing in €14.5m per year from Emirates as a result of an agreement extended in 2014.
Juventus demonstrates to be the top Italian side also from this point of view. Agnelli’s team is cashing in €21m from Jeep. The bianconeri extended their deal in 2014.
As previously mentioned, Real Madrid leads the shirt sponsorships ranking profiting €70m per season from Emirates. The Blancos are followed by Manchester United (€63m | Chevrolet). Barcelona, instead, sits in the third position (€55m | Rakuten).
Other great European clubs are chasing the podium even if from a distance.
4- Chelsea: €48.8m | Yokohama;
5- Arsenal: €36.6m | Emirates;
6- Liverpool: €36.6m | Standard Chartered;
7- Tottenham: €36.6m | AIA;
8- Bayern Munich: €30m | Deutsche Telekom;
9- Paris Saint-Germain: €25m | Emirates;
10- Manchester City: €24.4m | Etihad Airways.