Bologna have announced they have signed a new kit deal with Macron, extending their partnership with the Bolognese sports brand until 2020. The partnership began back in 2001 and was due to expire in June 2017 until the new deal was announced in a press conference.
As revealed to Calcio e Finanza, the two parties reached an agreement that sees the Rossoblu’s revenue from the deal double. “We’re pleased to continue our relationship with a local business that happens to be one of the industry leaders,” Bologna’s CEO Claudio Fenucci said.
“All of our shirt sponsors are local businesses, something that is unique in Italy, and that was a conscious choice we made when we arrived. This strategy has paid off, because we’ve increased revenues from our commercial sponsors.”
Christoph Winterling, the club’s Marketing and Commercial Director, underlined that it was “the best choice” for both Bologna and their fans. The former Roma director said that Macron see the club as a major client, and highlighted the importance of growing Bologna’s profile with a brand that produce kits for clubs in the Premier League, Ligue 1 and elsewhere.
At the same time as announcing the new kit deal, Bologna also unveiled a striking new third kit, which features the famous Torre di Maratona as the club celebrate the 90th anniversary of the Stadio Dall’Ara. The kit was given its debut on 18th December in a 3-0 win against Pescara.