Juventus’ recent presentation of the new logo triggered different opinions between the fans of the Black-and-White of Turin and general football lovers.
Calcio e Finanza wrote about this here!
The J created by the experts of marketing is definitely very different from the logo that Juventus used in the past, however, there is curiosity in the world of football to know how Agnelli’s team will use this logo to commercialize official products.
Juventus’ second kit 2017-18 will be used in the away matches and Footyheadlines.com, the famous website always informed about the official products of the clubs, revealed that the jersey branded Adidas will be yellow. This is definitely a very eccentric color that was already used by Juventus and that fans really appreciated. The discussed new logo appears on the upper left side, while the Adidas logo is positioned on the upper right. The sponsor Jeep is, as always, located at the center of the jersey. Adidas decided to color the two logos and the sponsor in Blue to perfectly match the yellow of the jersey.
Other details about Juventus’ second kit 2017-18 have not been revealed yet even if it seems to be clear that Adidas wants to provide the team of Turin with a product that has to be elegant and essential, just like the characteristics of Juventus’ main sponsor Jeep. In addition, with this kit, Adidas wants to pay tribute to the Italian region Piemonte (the location where Juventus and Turin play). The tonality of the flag of the city of Turin is yellow with a blue background.
