The Neapolitan club has signed an innovative partnership with COF, one of the leading companies in the Italian fruit and vegetable sector of IV gamma.
After gradually getting the trust of important large retail chain customers, COF achieved a significant competitive position across Italy combining innovation with agricultural tradition. Its products, exclusively of Italian origin, are the result of meticulous control systems, preparation and packaging plant technologically advanced and they are qualitatively guaranteed from numerous product and process certifications.
From the 2016-2017 football season, COF populates the segment of Napoli’s extra-regional sponsors that believe in the development of their brands through their association with the club.
The deal that Napoli sealed with COF includes a licensing agreement as well. COF has decided to enrich its range of products with references to the brand of the Neapolitan club.
The company also aims to retain customers through ad-hoc activities that will bring the fans of the club closer to the new sponsor. The operation, therefore, is characterized by the novelty of the sector in which it extends. Therefore, Napoli continues to focus on the food sector by entering into the particular segment of ready-made salads of IV gamma.