Milan and Adidas unveiled the new home kit for the 2017-18 season, which will be used for the first time on Sunday against Bologna at the San Siro. The kit was already leaked a while back and now the news is official.
The new kit has a simple and elegant design, a sort of retro classic look taking inspiration from Milan’s glorious past. Along with the kit are white shorts and white socks with red stripes, while an alternative option with black socks and black shorts with red stripes is also available.
Milan home kit 2017-18
— AC Milan (@acmilan) May 19, 2017
According to Milan’s official press release, the new kit “invokes the club’s iconic heritage, taking inspiration from two dominant periods in the club’s history. The first source of inspiration was the 10-year period from 1950-1960. This was the decade in which the club reaffirmed its superiority in the Italian championship by winning four titles. Features such as the crew neck and the red stripe that runs down the middle of the jersey are both taken from the kit design used throughout the 1950s.
The width of the famous black and red stripes was inspired by the period between 1987/88–1997/98 where the club established itself as a dominant European power and grew a global fan base. This decade saw the club claim 17 out of the 29 trophies it has won in total throughout the club’s history. The inspiration for the design is further enhanced by choice of font for names and numbers on the back of the shirt, which is similar to what was worn by the great champions of those years.”
— adidas Football (@adidasfootball) May 19, 2017
Adidas also unveiled a retro look yesterday with Bayern Munich, going for a look of the 1970s. Given the amount of clubs Adidas sponsors, it shouldn’t surprise anyone if Adidas will be setting a classic trend this summer where what’s old is new again.