CONMEBOL, the governing body of South American football, has awarded the rights to global sports agency MP & Silva for the 2019 edition of the Copa America.
Financial terms of the deal were not disclosed. The 2019 Copa America will take place in Brazil and last 18 days, from June 14th to July 7th. There will be 16 participating countries: 10 CONMEBOL associations plus 6 invitees.
Here is the official press release by MP & Silva:
Yesterday, the Council of CONMEBOL unanimously awarded the contract for the consultancy and commercialization of Copa America 2019 to MP & Silva.
The tender and adjudication were supervised by the auditing firm Ernst & Young. MP & Silva will be responsible for the consulting, sales and after-sales services of the oldest and most prestigious tournament of CONMEBOL, the COPA AMERICA Brazil 2019.
This appointment takes place within the framework of the profound reforms that, since January 2016, which CONMEBOL has been implementing to professionalize and make transparent the governance of South American football, as well as improving the quality and organization of its tournaments.
MP & Silva President of Americas, Frank Uddo
“We are proud to be awarded the opportunity to work with CONMEBOL on such a globally popular football tournament as Copa America. We look forward to working closely with them to deliver new and exciting opportunities for global fans to experience some of the best and most competitive football in the world.”
MP & Silva will create a dedicated team located in Brazil for this project that will work exclusively in coordination with CONMEBOL and the Local Organizing Committee of Copa America 2019 for the delivery of this contract. This will provide CONMEBOL with best in class tools to successfully implement the commercial maximization of Copa America rights regionally and globally.