For many years, Inter performed its training sessions at La Pinetina but from now on the new owner of the Black-and-Blue of Milan decided to put its brand on it as well. Suning Training Center will be Inter’s “new” headquarter. In reality the club is not changing location but just the name of the training complex.
The agreement on the naming rights has been announced and will last until June 30 2020 but, at this stage, there is not information in reference to the amount that this sponsorship-deal will bring to Inter. Rumors are stating that the agreement should have been reached for an approximate value of €15 million per season, so a deal worth €60 mln in total. These resources will increase the commercial revenue of the club, with Suning being the first shareholder (68%).
On top of the naming rights of the two training centers (the facilities of Inter’s youth team are included in the agreement) Suning also holds the rights for the visibility of its brand around the training center. Therefore, advertisements on the sides of the training fields and a predominant position for its logo on the display and on the LED used during the press conferences will be showed-off. In the future, when the Suning Training Center will be renewed, other opportunities to show-off the Chinese brand will be created. The acquisition of these naming rights will allow Suning to strengthen its position as one of the most important E-Commerce platforms in the world. The Suning Training Center is going to have a strategic value for the expansion of Suning beyond China.
Inter’s Chief Revenue Officer Michael Gandler commented this sponsorship-deal: “This partnership represents a great step ahead for Inter. Our goal to put in place a strategy to obtain relevant economic results from our multiple assets is going on”.
Even the Vice Chairman of Suning Commerce Group, Sun Weimin stated: “We are very happy too announce that Suning.com is Inter’s new Official Training Apparel Partner. Inter is one of the most followed clubs in China and this partnership will boost our brand in China and in other Asian markets. However, our objective is also to develop the Suning.com brand in Europe as well and put in place new strategic activities with Inter in the future”.