In a bid to bring fans back to the Stadio Olimpico, Lazio have launched a new ticketing initiative that is linked to the team’s results on the pitch. The Biancocelesti have had poor attendances for some time – their average attendance of 21,025 in 2015/16 has fallen still further to 18,327 this season despite positive results – and the club have now revealed their next method to try and shift tickets.
The initiative is called ‘Mettiamoci in gioco’, which comes with the promise that if Simone Inzaghi’s team don’t achieve certain results in their next three home matches then fans who have enrolled in the initiative can buy a ticket for subsequent games for just €1. Prices for the three matches start from €52 in the Curva and Distinti sectors (€35 for women and those under 26 or over 65) and go up to €185 in the Monte Mario stand (€120).
“From 4pm on Wednesday 18th January until 6.30pm on Friday 27th January, you can sign up to the ‘Mettiamoci in gioco’ subscription, which will remain valid until the team have obtained seven points in their upcoming home games, starting with Lazio-Chievo,” the club announced. “The subscription guarantees your seat for at least the next three home games, and until the team gets at least seven points from their home games then you’ll be able to buy a ticket in the same sector for the following games at the Olimpico for the nominal price of €1.”
Lazio’s plan means that they have to pick up at least two wins and a draw from their upcoming fixtures against Chievo, Milan and Udinese, though recent form bodes well for them – they have won six of their last seven home league games, their one defeat coming in the derby against Roma in December. Should their form deteriorate in the next three games, the club will be handing out cheap tickets for as many matches as it takes for them to reach seven points.
“It’s a new way of selling tickets – we wanted to try this experiment,” Lazio’s ticketing manager Marco Canigiani told lalaziosiamonoi.it. “It’s a completely new idea in its field. This subscription will guarantee the ticket holder’s seat for at least the next three games, but its ultimate duration is tied to the number of points the team gets, starting with Lazio-Chievo.
“The subscription will finish at the end of the third game, but only if Lazio have got at least seven points. That means seven or nine points. If the team don’t get seven points in the next three home games, starting with Lazio-Chievo – so if they win two and lose the other, getting six points – then the ticket holder will be able to go into our club stores and buy a ticket in the same sector for the next game for the symbolic price of just €1. This could go on until the end of the season, though we hope that it doesn’t! People will be able to buy tickets for €1 for as many games as it takes for Lazio to get seven points at home.”